Hidden Insights
Experience the possibilities with Business Analytics
Marketing is going through a period of fundamental change, where things are very different than 10 years ago. Customers have higher expectations for their interactions – whether by phone, online or in person. They also want increasingly personalized experiences and offers. Fortunately, the vast majority are also willing to provide
There is no doubt that we are living in a new era of business intelligence (BI). In this new era, BI is no longer just a way to wrap data into various shiny packages for static visualisation. Instead, BI has started to get its own brain, and this new intelligence
In the previous article of this series, Vincent Rejany explained why Personal Data Protection regulation are calling for better governance of data. Let’s talk now about one building block of these regulations for demonstrating accountability: the records of processing activities, and how SAS® Personal Data Compliance Manager allows to perform