Hidden Insights
Experience the possibilities with Business Analytics
A few weeks ago, the first German SAS® user group meetup took place in Berlin. I had a chance to talk to Igor Khorlo, Senior Statistical Programmer at Syneos Health Germany GmbH and founder of the SUGG, about his motivation to constitute this group. What I experienced was a fascinatingly
The line that inspired this blog’s title is perhaps one of the most famous in world literature. But the entire speech of Hamlet by William Shakespeare is something that reflects the thought many involved in customer data platforms (CPDs) face daily: What is the right decision? This blog around the question
“There are known knowns … There are known unknowns … There are also unknown unknowns” This statement by Donald Rumsfeld is famous from the world of politics. But the phrase “unknown unknowns” was actually coined by a NASA data scientist to describe the huge possibilities presented to us by big data