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As recent studies have shown, customer experiences within B2B are not living up to the expectations customers have from B2C. With clear benefits such as optimised lead generation, improved loyalty and retention, reduced cost to serve, and stronger organic reach, it is surprising B2C best practices have not yet rubbed
There are a number of new roles under the EU’s General Data Protection Regulation (GDPR), like the roles of controller and processor. Probably the one that most people are familiar with is the data protection officer (DPO), the person within the organisation who is responsible for monitoring internal compliance with
Sicurezza, privacy e controllo sulle informazioni sono alcuni dei principali temi che negli ultimi anni hanno acquisito sempre più importanza in diversi ambiti, tra cui quello che riguarda SAS Platform e la sua governance. Per gestire una piattaforma tecnologica come quella che SAS mette a disposizione si viene spesso coinvolti