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Manufacturers are not like Steve Jobs. He famously didn’t worry about market research when developing the iPod, merely assuming — some would say arrogantly — that the product was so good that everyone would buy it. He was right, but few would have his confidence. Manufacturers, by contrast, tend to
Deals don't always come to a happy end, and that is often a result of poor customer experience. It costs billions to companies, and what is worse, the customer might go with another supplier not only this time but also next time. How then, do you create a customer experience
There is a lot of buzz about real-time analysis just at the moment. Obtaining and analysing real-time data, the story goes, will enable us to respond instantly to things that need our attention. And it certainly is true that there are some things that are considerably improved by real-time analysis.
From June 6 to 9 the first ever ‘Dutch Data Science Week’ took place in the Netherlands. The week consisted of 4 days in which 28 events took place in 6 different locations. During the week people could attend classes ranging from beginner to advanced levels, visit meetups, participate in
Uønskede sygehusinfektioner er et område, som både klinikere og politikere tager meget alvorligt i Region Syddanmark. Og ikke nok med det. Regionen præsenterer nu konkrete handleplaner og udbreder et system, der styrker forebygggelse og behandling af uønskede infektioner på samtlige sygehuse i regionen ved brug af datadrevet ledelse. Jeg har
The role of marketers is changing as marketing goes digital, revealing the knowledge hidden in data. So what does that mean to us as marketers? We will be researchers, mechanics but also executives, according to SAS Institute’s SVP of Global Marketing, Adele Sweetwood. I caught up with her on the