Thursday, July 2. 2009What I learned at Podcamp OhioContributed by Alison Bolen, sascom Editor-in-Chief
It's been almost two weeks since I attended Podcamp Ohio, and I'm determined to publish a post today summarizing the event. I've started with my notes from Twitter as a base, and added in lots of links plus a few edits. I hope you'll find them useful.Creative Commons and your blog: legally using other people's stuff by Michelle Lentz. This was a usseful talk about where to find images, sound and other files that you can legally use on your site.
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Tuesday, June 30. 2009Reality check: thoughts based on the recent risk management survey
Contributed by David Rogers
Recent research conducted by the Economist Intelligence Unit on behalf of SAS illustrates both the scope of the proposed reforms and the scale of the challenge ahead in risk management. In March 2009, the Economist Intelligence Unit conducted a global survey of 334 senior financial services professionals, of whom 50 percent were C-level and all have responsibility for risk. The unit than carried out a programme of interviews with high-profile commentators including Alan Greenspan, former chairman of the Federal Reserve; Nassim Taleb, author of The Black Swan; and Peter Bernstein, founder of Peter L Bernstein Inc. The new report, After the Storm: A new era for risk management in financial services, written by Phil Davis brings these two strands of research together. When we started discussing the research process in January our main concern was to pluck subjects that would stay in the public domain from the middle of 2009 and beyond. As the popular media became risk experts overnight, this was going to be a challenge. We wanted especially to have Phil Davis interview key players in the financial market who would offer insight on the future direction of risk management, no mean feat in a very uncertain and fluid economic situation. So at the start, the challenge was not so much operating with a crystal ball on the financial world, rather wondering whether the ball would be in play at all. In the end the survey gave us an excellent understanding of where financial services companies see the present situation and a view of the future. With the global political focus remaining on re-establishing the creditability and integrity of financial services (at a local and global level), one of the most intriguing elements to come out of the survey was the lack of confidence the financial services community had in those (rating and regulatory) agencies tasked with benchmarking and challenging their approach to risk management. But many risk analysts did not have the culture to challenge their firms' management to act on any blind spots in their approach to risk management that the risk team had identified. Alan Greenspan did make the point when interviewed by Phil: The important lesson is that bank regulators cannot fully or accurately forecast whether, for example, sub-prime mortgages will turn toxic, or a particular tranche of a collateralized debt obligation will default, or even if the financial system will seize up. A large fraction of such difficult forecasts will invariably be proved wrong.So we expect to see, in the near future, the recommendations that will take us in to a new era of global financial services, certainly around areas of (systemic, liquidity, stress testing, firm wide, Credit, Market and Operational) risk and capital management, regulated by the various governments and their agencies. Business confidence will be restored, slowly, but will lessons be learned and practical, appropriate measures implemented, at country, regional and global level? Continue reading "Reality check: thoughts based on the recent risk management survey" Monday, June 29. 2009Stop! Business analytics can ruin your company’s reputation!Contributed by Ellen Joyner
I’ve read and heard many stories in the past several months about credit card companies that are reacting to the economic downturn by reducing credit limits and hiking interest rates without first warning the cardholders. This latest article in Bloomberg Markets gives a good explanation of the institutions’ reasoning. The news alarms me as a prospective card holder, and it saddens me because I believe that financial institutions should be analyzing and using their customer data to enhance the trusted advisor relationship. The trusted advisor relationship that I’m referring to is a combination of customer relationship management and risk management. In some ways, it’s a return to sound lending practices from the past. These practices are enabled by deep analytic insights into a customer's behaviors and state of mind. The key point is to leverage all of the customer information you have to win the customer’s loyalty and additional business by truly understanding critical events within the customer life cycle. This deeper relationship with enhanced insights goes beyond a simple view of a change in the FICO score and is a much better way of enhancing profitability for the financial institution. If done correctly, analytics and data mining can help target customers with the right offers to gain more business. We have seen numerous situations where our clients have used data mining and predictive modeling techniques to see a much greater lift in response to marketing offers while reducing marketing spending. Additionally by combining proven marketing techniques with proven credit scoring and credit risk management techniques, banks can balance customer relationship management with credit relationship management to target the right offer with the appropriate credit line, payment cycle and repayment schedule. Increased ROI is achieved by targeting the message to the individual, and the cost savings results from eliminating the blanket offers to the entire customer base. So what is causing all the fuss? Continue reading "Stop! Business analytics can ruin your company’s reputation!" Friday, June 26. 2009SAS analyses contributing to healthcare reform debateContributed by Alison Bolen, sascom Editor-in-Chief
Reading TIME magazine on the plane yesterday, I came across the article How to cut healthcare costs and recognized right away the Dartmouth data it cites heavily throughout the piece. For example, chronically ill patients in Los Angeles visited doctors an average of 59.2 times in the last six months of their life, vs. only 14.5 times in Ogden, Utah; they still ended up just as dead. Medicare now pays three times as much per enrollee in Miami as in Honolulu, and costs are growing twice as fast in Dallas as in San Diego. Patients in higher-spending regions get more tests, more procedures, more referrals to specialists and more time in the hospital and ICU, but the Dartmouth research has found that if anything, their outcomes are slightly worse.Why was this research familiar to me? Because Dartmouth is a SAS customer, of course. And I remember interviewing the researchers about their use of SAS for this success story: Dartmouth College researchers report healthcare disparities. I wrote the original success story at least six years ago, and they were doing the research at Dartmouth long before that with the same long-standing results: What Dartmouth researchers found is the hospitals with higher usage rates have more specialists and beds, but they don’t have better outcomes – or better patient satisfaction – than those hospitals with much lower utilization.And: The project’s researchers don’t just look at usage, but also at the quality of care, showing over and over again that quantity doesn’t produce quality.For more on the subject of healthcare reform, be sure to read Jason Burke at A Shot in the Arm. The green retail checklist, step 6Contributed by Ann Calder, Retail Solutions Specialist, SAS Canada
Welcome back to our green enterprise checklist for retailers. In my previous posts, I described how to create a vision for sustainability and how to evaluate your operations, merchandise, supplies, advertising and marketing. The final area on our checklist is to evaluate your people. Your People Employees must be trained to understand the corporate green vision, so they can share with customers what the company is doing as an organization to support a sustainable environment. Promote buy-in from front-line staff through an incentive program or company-wide recognition for their green initiatives around the following areas:
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Wednesday, June 24. 2009Business Analytics at the heart of the new 'unique'
Contributed by Peter Dorrington, Director of Marketing Strategy (EMEA)
I was thinking the other evening about the various types of business models and especially on the nature of lasting competitive differentiation (yes, I know, I really should get a life). It's all the fault of Tom Davenport's writings on 'Competing on Analytics', I keep getting inspired by it. So, here is what was going through my mind: traditional thinking seems to imply that, presupposing you have something your customers value, competitive differentiation seems to stem from three major areas:
So, if a company decides that its business model is going to be based around being cheapest, it will relentlessly drive out cost from all parts of its business - from purchasing, internal processing and distribution and sales. The additional costs of 'primary' R&D or 'best in class' are probably seen as too great to allow them to also be the lowest cost supplier. Now, I appreciate that this is simplistic and many organizations try to have some coverage in 2 or more of these areas. Nonetheless, most business schools will tell you to choose which of these you are trying to be and then focus on that. But I disagree because, whilst it might have been true previously that being affordable and best-in-class were inimical, Business Analytics, combined with modern processes and systems, allows you to leverage an asset you already have - data - to create additional business value. Here are some examples:
So, business analytics can be at the heart of a new unique - the ability to be best and affordable and best of all, it allows you unique insights into your supply base, your own organization and market/customer behavior - an insight your competition can't have. Friday, June 19. 2009The green retail checklist, step 5Contributed by Ann Calder, Retail Solutions Specialist, SAS Canada
Welcome back to our green enterprise checklist for retailers. In my previous posts, I described how to create a vision for sustainability, how to evaluate your operations, your merchandise and your supplies. The next area on our checklist is to evaluate your advertising and marketing. Your Advertising and Marketing
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Wednesday, June 17. 2009Five questions to ask about riskContributed by Alison Bolen, sascom Editor-in-Chief
1) Can you view the impact of individual business unit decisions on the firm’s total risk?2) Does your company stock appear undervalued compared to competitors? 3) Can you identify risk by geography, business unit or equity market segment? 4) Are your risk-adjusted capital requirements a good indication of capital sufficiency? 5) Can you articulate risk controls to the marketplace? Read the sascom article, Solvency II: Compliance or competitive advantage? to learn how the recent economic meltdown and looming Solvency II legislation are likely to result in dramatic changes in the way insurance organizations assess risk.
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Monday, June 15. 2009It’s raining again
Contributed by Stuart Rose, Insurance Industry Marketing Manager
At the end of May I attended the annual ACORD LOMA Forum in Orlando, FL. This event is one of the premier insurance conferences; unfortunately the number of attendees was down compared to previous years, although it is understandable in this economy. Fortunately, because of the unseasonal weather (it rained and rained!), it meant that most of the sessions were well attended. Considering the economic climate, the general consensus was not all doom and gloom for the insurance industry. In fact, the message was very positive. However, the general opinion was that insurers need to do more to improve operational efficiency. This theory was supported by two respected analysts. Gartner’s Kimberley Harris-Ferrante presented a session titled “Invest or Be Left Behind,” which highlighted the need for clean, accessible data as well as predictive techniques to mine data and help strategy planning. Karen Pauli from the TowerGroup spoke about the power that analytics can bring to the claims process. Copies of these presentations and other recorded sessions are available from the 2009 ACORD LOMA Forum Web site. Most insurers think they have weathered the worst of the storm, but dark clouds are still overhead. However, using analytics to improve operational efficiency is essential for the future of most insurance companies.
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Friday, June 12. 2009The green retail checklist, step 4Contributed by Ann Calder, Retail Solutions Specialist, SAS Canada
Welcome back to our green enterprise checklist for retailers. In my previous posts, I described how to create a vision for sustainability, how to evaluate your operations and your merchandise. The next area on our checklist is evaluating your supplies. Your Supplies Plastic bags are environmental enemy No. 1 in the retail world. An estimated 1.2 million barrels of oil are needed to make all the plastic bags used in Canada each year. Retailers – notably grocers like Loblaws – are responding by charging a fee for plastic bags to encourage customers to bring their own bags. Other steps you can take:
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Do you have at least one good (SAS) book in you?
Contributed by Shelley Sessoms, Acquisitions Editor, SAS Publishing
A big part of my job is traveling and talking to SAS users about the types of books they want to see us publish. And those users aren’t shy about what they want to see. They tell me when they want a new edition, a new book, or just any type of information on a subject. We try to accommodate their wishes as best we can. My goal this year is to proactively search for authors. So, here’s my first attempt. We would like to publish books on the following subjects . . . but we need authors. So, come on. Take a look at the list. You know you want to write a book!
[cross-posted at the SAS Press Editor's blog on sascommunity.org] Thursday, June 11. 2009NC knows where to locate or expand your businessContributed by Steve Polilli, External Communications
At a recent industry conference, some of the sessions were the usual crystal-ball predictions but the ones I most enjoyed were the case studies. First off, I’m a fairly non-technical marketing geek. Even if my mother thinks I know everything about computers, I don’t. Secondly, I much prefer to read a novel than non-fiction. That’s not to say the any of the presentations were fiction; only that I am most entertained by a story.And John Correllus, director of Business Intelligence at the North Carolina Department of Commerce had a great story to tell. Using SAS, the state DOC built its Economic Development Intelligence System (EDIS) which helps executives analyze vast and diverse datasets to determine the best place to locate new business and expand their operations. It is all accessible through a Web browser. EDIS combines statistics, analytics and mapping to provide users with the integrated results to make informed relocation decisions. And so many people and businesses have moved to my native state in recent years, this hot tool demonstrates what a great place NC is to do business. It is searchable on several thousand attributes that include labor stats, maps, education resources, demographics, housing costs, weather, crime, businesses, etc., etc. For example, a company executive considering a move to our fair state can use EDIS to determine if the workforce in a certain area has the right skills within a certain commuting distance, how much those folks expect to be paid; it can show how many work days are typically lost for weather issues in a part of the state and what buildings are available to shelter the business. Don’t take my word for how cool this system is. Don’t believe InfoWorld who selected EDIS as a top 100 IT project. Don’t even take John’s word, though he is an smart and honest guy. Take a look for yourself. EDIS is available 24/7 online. Tuesday, June 9. 2009What keeps you up at night? What are you doing to solve it?Contributed by Alison Bolen, sascom Editor-in-Chief
The title of this post lists the two questions Jonathan Hornby, SAS Marketing Manager, asked executives last week in Boston, Chicago, New York and Atlanta.I spent most of last week attending dinner presentations and participating in conversations based on the Radical Times Webcast series, which outlines 11 strategic ideas for business innovation, ranging from cultural change to finding inspiration and measuring long-term customer equity. Jonathan presented these ideas to executives and then opened the table to conversation using the two questions in this post's title as prompts. The answers were varied and revealing. We met business leaders with very real concerns about their organizations and some with solid ideas on how to operate in a new economic environment. Depending on the industry and the city, some executives have fears about the recession dropping further into a depression. Others insist we've seen the worst of it, and the upswing has already begun. Some of my favorite quotes follow. Continue reading "What keeps you up at night? What are you doing to solve it?" Monday, June 8. 2009Classroom tech: Listen to the kids!
Contributed by Bruce Friend, Director of SAS Curriculum Pathways
My job allows me to travel around the country visiting different schools and speaking to teachers and students about their use of technology in the classroom. What I hear and see concerns me. The “technology” I see being utilized as part of instruction in traditional brick and mortar classrooms amounts to little more than the chalkboard being replaced by a PowerPoint presentation. As a result, students are often not engaged, which contributes to drop out rates that hover around 30 percent. Recently, I met with a small group of students and their teachers, and the students were dismayed that they were not allowed to bring laptops to class even for the purpose of taking notes. Granted, there are concerns about having students use personal computers and connecting them to a school network. But as one student stated, “What I do in school is copy notes from the board. When I get home, I transcribe them into digital format so that I can use the information to learn. Seems rather unnecessary.” In another example, a student used his iPhone to illustrate a disconnect between teachers and students. With a bit of dramatic flair, the student held up his iPhone and asked the adults in the room what they saw. All of the teachers stated that it was “a phone.” “Precisely my point,” the student declared. “You see a phone when, in reality, this is my computer. This is my connection to information.” He shared how a teacher recently scolded him for “having his phone out in class.” He was using it to learn more about the lesson being taught. He was essentially asked to leave technology at the classroom door. At a Careeer Day, I asked a group of 18 students the requisite “what is your favorite class” question. The responses I received ranged from physical education to band, web design/computer class, and so on. Not a single student responded with math, science, English, or social studies. As I delved deeper, it became apparent why the students identified those classes. Being actively engaged in the learning process is core to those courses. P.E., band, and a computer class are not passive experiences. They could not say this about their other classes. We can debate why technology is not more fully integrated into traditional classrooms -- with arguments ranging from a lack of teacher professional development, administrative commitment, pre-service preparation, and yes, funding -- but what we really need to do is change it. The money set aside for education technology by the American Recovery & Reinvestment Act is not enough, but is a start. Successful pilots of 1:1 learning environments like the North Carolina 1:1 Learning Technology Initiative will help. But maybe what will help the most is listening to the students themselves.
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Friday, June 5. 2009The ‘New Normal’ and Business Analytics?
Contributed by Gaurav Verma, Global Marketing Manager for Business Analytics
As of late February this year there was a question making the rounds at all the on-air interviews with industry pundits: “Are global stock markets set for ‘capitulation’ after sliding to six-year lows, obliterating the recent, yet faltering recovery?” By definition, capitulation means to surrender or give up. In financial circles, this term is used to indicate the point in time when investors have decided to give up on trying to recapture lost gains as a result of falling stock prices. One key factor that has been thwarting panic-stricken selling of shares and wiping the slate clean, the harbinger of an equities rebound, is governments stepping in as lenders and spenders of last resort to rescue banks and their economy, but their pockets are not bottomless – that we all know from Econ 101.So the question on everyone’s mind -- you, me, Joe the plumber (anyone remember that guy?), and “greed is good” Mr. Wall Street Gordon Gekko – alike is this: when is the bloodletting going to end and when do we return to normal? Hanging on to every blunt word of Fed Chairman Ben Bernanke’s testimony to Congress yesterday, which ranged from, “Congress and the administration face formidable near-term challenges that must be addressed," and, "Unless we demonstrate a strong commitment to fiscal sustainability in the longer term, we will have neither financial stability nor healthy economic growth,” filters down to the wires and blogs and then to you and me is this: Moderate growth looks likely to resume late this year and build modestly into 2010, but the credit bust has left households and businesses unable or unwilling to borrow and spend as freely as they did before the crisis. Boil it down even further and we land up at -- when’s it back to business as usual? Recessions, like wars, have been an integral part of our history, and history tells us that most financial panic is predicated by pretty much the same sequence of events. In ancient Rome, a group of bankers underwrote ships going the east, which sank. The banks, overextended, ran out of cash and panic ensued. In 1837 the major cause of a panic and reason for the economy staying in a decade long slump was driven by the economic impact of land speculation. It was a period of speculative mania. Other factors were at play as well: Large debts were incurred by states due to over-expansion of canals and the construction of railroads; an unfavorable balance of trade as imports exceeded exports, resulting in a loss of specie (gold and silver -- as opposed to paper currency) ; and several crop failures in 1835 and 1837. Need I go on? Can you tell I have reading the Ascent of Money by historian and author Niall Ferguson? So history proves that once systems are disrupted, overpoweringly they tend to revert to their previous state – who are we to try and prove history wrong? The reality, though, seems to be different. Post-crisis our economies will differ dramatically from the 2003 – 2007 high-growth and low-inflationary state that fueled the global economy to sustain a 4.5 percent average annual expansion. Industry pundits and economists alike are cautioning that we will have to come to terms with 2 percent or lower annualized growth rate. Unemployment at 6 percent will be the floor rather than the ceiling. The post-industrial Anglo-Saxon model of deregulated finance is being labeled as crisis-prone and threatens to shift wealth management to industrial tigers of Asia and Latin America, making financial services companies looking more like overregulated utility companies. This has potential to be the new normal! Just like Treasury Secretary Tim Geithner led the charge on stress testing the 19 largest banks in the U.S. for capital adequacy in a worst case scenario (we can argue on the merits of the test in another blog post), all organizations and even households have to stress test their own portfolios to ensure that they cannot just operate but thrive in the new normal. While many will argue productivity, innovation, fiscal policy, consumer spend, etc., are powerful tools that have and will bring the bounce back, none will argue that we can go back to doing business the way we were. Backward - looking operating models will not prepare us for the new normal – evidence – based, proactive, agile operating - models will. [Full disclosure -- I am a CNBC addict and sound bite junkie, which should be evident from some of the content in this blog, so much so that my DVR is belly up with shows the likes of Squawk Box, Kudlow Report and American Greed.]
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Hello and welcome to sascom voices where sascom magazine's Editor-in-Chief Alison Bolen leads a conversation about notable people, products and ideas at SAS.
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Thursday, July 2. 2009 Are You an Analytics Leader? Tuesday, June 30. 2009 Unveiling the New Influencers | PR2.0 Tuesday, June 30. 2009 Customer Experience Shaped by Interaction: Offering Customized ... Monday, June 29. 2009 Recession Proof? BI Software Sales Took Off In 2008 Friday, June 19. 2009 Friend or follow meThe blog content appearing on this site does not necessarily represent the opinions of SAS. Your use of this blog is governed by the Terms of Use. |

Comments
Sun, 28.06.2009 07:16
Hello Bob and thanks for your comment - I will try and answer each of your [...]
Sat, 27.06.2009 12:32
thanks for the really good post on the retail industry, could you please focus [...]
Fri, 26.06.2009 14:13
I agree with your analysis but have a few questions. Do large companies with [...]
Thu, 25.06.2009 11:21
Hello Stephanie... ...and thank you for the comment. I agree, there are always [...]
Wed, 24.06.2009 19:16
That was an excellent post with some great information. Bargain hunters … [...]