SAS Voices
News and views from the people who make SAS a great place to work
Decisioning is now core to how marketers compete. Nine out of 10 marketers have seen increased ROI through personalization strategies and consumers are 80% more likely to purchase from companies offering tailored experiences, according to DemandSage research. And the market is voting with its budget. The global decision intelligence market
Organizations getting real value from AI are not simply investing more. They’re building stronger foundations across strategy, data, governance, adoption and measurement. Here’s what successful AI leaders do differently. Most SMBs are investing in AI, running pilots and experimenting with new use cases. Yet only 9% have fully embedded AI
Most lending teams don’t wake up one morning and decide they’re comfortable taking on more risk. It builds over time – gradually enough that it’s easy to miss until there’s a real problem to deal with. In captive finance organizations, that shift is rarely isolated. It’s usually tied to something