Analytics

Find out how analytics, from data mining to cognitive computing, is changing the way we do business

Analytics | Fraud & Security Intelligence
Ricardo Saponara 0
Recalibrando sua estratégia de prevenção de fraudes para a nova realidade

Passados alguns meses desde a emergência do novo coronavírus, os impactos da crise de saúde pública e econômica já são notáveis no mundo inteiro. Um deles, infelizmente, é o aumento significativo na incidência de fraudes. Entre os motivos para o fato estão a disrupção de rotinas normais de trabalho e

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Management | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Identity management, profiling and unified data model for hybrid marketing

Customer data platforms (CDPs), data management platforms (DMPs), people-based marketing, identity graphs, and more overlapping topics represent an important ingredient of any martech brainstorming session in 2020. As your brand spreads out across touchpoints — from web to mobile applications, as well as call centers, email and direct mail —

Analytics | Fraud & Security Intelligence | Risk Management
Ilkay Aydogdu 0
Three digital transformation challenge areas ahead for insurance providers in Turkey

Since the start of the COVID-19 pandemic, SAS has formed dedicated global teams to predict and monitor the pandemic’s course and identify the likely impact for customers. In Turkey, we have identified three main risk areas for insurers and have set out some strategies to help our clients respond, recover

Analytics | Artificial Intelligence | Machine Learning
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[AutoML 시리즈 1] SAS AutoML이 주도하는 분석 인사이트

전 세계 모든 산업의 변화를 주도하고 있는 주인공은 단연 AI(Artificial Intelligence, 인공지능)입니다. 운송, 금융, 엔터테인먼트, 헬스케어, 공공서비스, 에너지, 통신, 교육 등 모든 분야에서 AI는 비즈니스와 일상을 혁신하며 새로운 미래를 열고 있지요. SAS도 2019년 향후 3년간 AI 분야에 총 10억 달러 투자 계획을 발표한 바 있습니다. AI는 데이터라는 경험을 통해 배우고, 이

Advanced Analytics | Analytics | Data Visualization | Programming Tips
Mariana Fontanezi 0
Time Series Modeling: R & SAS

Como integrar modelos hierárquicos de séries temporais desenvolvidos em R ao SAS Visual Forecasting analisando as diferentes estratégias? O objetivo deste artigo é apresentar como podemos executar modelos de séries temporais, que foram desenvolvidos no R, no SAS Visual Forecasting, podendo, assim, paralelizar e acelerar o processamento do código R.

Analytics | Customer Intelligence
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Beyond CDP: 최적화된 개인화 마케팅을 위한 SAS CDP

지난 몇 년간, 고객 데이터 플랫폼(Customer Data Platform, 이하 CDP)과 데이터 관리 플랫폼 (Data Management Platform, 이하 DMP)이 글로벌 마케팅 트렌드로 부상하는 가운데, 국내에서도 DMP를 활용한 개인화된 디지털 광고, 고객과 마케팅 업무 지향적인 CDP를 도입하는 기업이 증가하고 있습니다. 이 같은 트렌드는 디지털 채널의 빠른 성장과 마테크(Martech, 기술적인 마케팅을 가능하게 만드는

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Management | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Introduction to marketing data management

No matter what your brand's level of marketing maturity is, SAS can help you move from data to insight to action with rich functionality for adaptive planning, journey activation and an embedded real-time decision engine – all fueled by powerful analytics and artificial intelligence (AI) capabilities. Let's begin with a

Advanced Analytics | Analytics | Data for Good
Melanie Carey 0
Take customer care to the next level with automated prediction in SAS Visual Analytics

What is automated prediction? Automated prediction, in less than a minute, runs several analytic models (such as decision trees, gradient boosting, and logistic and linear regression) on a specific variable of your choice. Most of the remaining variables in your dataset are automatically analyzed as factors that might influence your specified variable. They are called underlying factors. SAS then chooses the one model (champion model) that most accurately predicts your target variable. The model prediction and the underlying factors are then displayed. You can adjust the values of the underlying factors to determine how the model prediction changes with each adjustment.

Advanced Analytics | Analytics
Andrés Mauricio Torres 0
El aprovechamiento de los datos y el espíritu salvaje, las claves para ganar el Tour (y superar desafíos) en este atípico 2020

“El deporte moderno se ha convertido en una gigante base de datos que hay que saber entender para obtener los mejores resultados”, dice Jhon Jairo Osorio, un reconocido periodista deportivo colombiano especializado en ciclismo. Jhon Jairo suele participar como comentarista en las transmisiones que canales de televisión colombianos hacen de

Analytics
Mike Gilliland 0
Announcing: SAS/IIF Research Grants

The International Institute of Forecasters and SAS® announce two $10,000 grants to support research on forecasting. Per the announcement: Forecasting research has seen major changes in the theoretical ideas underpinning forecasting effectiveness over the last 30 years. However, there has been less impact on forecasting practice. We aim to put this right.

Analytics
Eduvigis Ortiz 0
La ciberseguridad, otro de los retos que nos plantea el COVID-19: 10 pautas de higiene digital para ser ciberseguros

Vivimos en la era de la hiperconectividad, nos comunicamos con el mundo en un entorno cada vez más digital. Y, precisamente, una de las principales consecuencias del COVID-19, al margen de las sanitarias y las socioeconómicas, ha sido una significativa aceleración de la digitalización tanto a nivel individual como empresarial.

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