SAS Voices
News and views from the people who make SAS a great place to work
Artificial intelligence is no longer a distant horizon – it’s here, reshaping how marketers engage with audiences and create experiences that last. Over the past year, generative AI (GenAI) has become the new status quo. More than 85% of marketing teams worldwide are already using it, with 93% having dedicated
Responsible innovation is more than a framework. It’s the discipline of building technology that earns trust. As AI becomes more capable and deeply embedded in business workflows, organizations must ensure that every decision, design choice, and workflow supports accountability, transparency and human-centered outcomes. The Responsible Innovator Spotlight is a new
People are starting to compile resolutions for the new year, focusing on evolving their own habits and goals. At SAS, we’ve also looked toward 2026 to gather predictions on how AI in the public sector might evolve over the next 12 months. Prediction: By 2026, governments will utilize large language