SAS Voices
News and views from the people who make SAS a great place to work
The digital marketing landscape demands increasingly sophisticated audience targeting, yet many organizations struggle with the technical complexity of creating precise audience segments. The integration between SAS Customer Intelligence 360 and Amazon Bedrock is fundamentally changing how marketers approach audience creation through the power of generative AI (GenAI) and natural language
What if integrating your data for AI didn’t take weeks or months – but happened in minutes, without ever moving your data at all? That’s the vision guiding the development of a new data mapping agent at SAS. It’s not just a feature – it’s a potential shift in how
We’re constantly innovating to help organizations unlock the full potential of their data and AI capabilities. That’s why we have SAS® Viya® Copilot, a conversational assistant available in Viya that utilizes services from Microsoft Azure AI Foundry. With Viya Copilot, we’re transforming the way users interact with the platform, making it