SAS Voices
News and views from the people who make SAS a great place to work
The energy & utilities industry as a whole has experienced a seismic shift over the past five years due to rising costs and price pressures, and has become a priority discussion on the political and media agenda. Falling demand overall combined with “peakier” peaks is making supply, forecasting and public
Imagine that you’re a large retail firm, in need of projecting sales for the next few months. With the right analytical solution, it can literally take just seconds to have a forecast in place. You drag and drop some variables and can figure out exactly which ones are underlying factors
Data-driven marketing is all about how marketers can harness data and analytics to create a more customer-centric, fact-based approach to customer engagement. This, combined with quality execution leads to better customer experiences and improved customer equity. However when looking at customer-brand interactions in silos such as in the call centre