SAS Voices
News and views from the people who make SAS a great place to work
Data monetization, at its simplest, is the process of turning data into bottom-line value for a company -- often through improving efficiency and/or customer experience, and building customer loyalty as a result. This may sound simple, but in practice, it’s anything but. Good data, advanced analytics and real-time decision making
There has been much discussion about the relationship between data science and artificial intelligence. It can become a complicated dance when applied data science is partnered with emerging artificial intelligence technologies. Who takes the lead? How do we keep the beat? Can we make sure neither party steps on the
The digital disruption is creating unforeseen events, such as new competitors, products and services that threaten the performance and positioning of consolidated players. Big data and analytics prove themselves, through successful user cases, as the answer to intercept the demand, prevent churn, draw an integrated view of the customer, manage