SAS Voices
News and views from the people who make SAS a great place to work
Back in the 80s and 90s, life was simple. Kids roamed the neighborhood. Parents didn’t track them with GPS. Commercials interrupted your TV shows and you watched them. If you wanted to know if Ross and Rachel got back together, you waited – patiently – for the next episode. Research
Financial fraud is a high-stakes issue in banking, where schemes are becoming increasingly sophisticated and costly. As a result, detecting anomalies quickly and accurately is a top priority. But traditional data-driven fraud detection models face challenges such as data scarcity, privacy constraints, and model bias. This is where synthetic data
This is the first in a five-part blog post series that delves into modernizing marketing strategies through the integration of advanced marketing platforms. I had the pleasure of interviewing Shaun Memon of Munvo for this series, where we discuss a wide range of topics, from fragmented MarTech stacks, first-party data