SAS Voices
News and views from the people who make SAS a great place to work
We asked banking leaders. Here’s a sneak peek of our findings in advance of our June 12 webinar How important is customer experience in banking today? Very. It's the number one business challenge banks face, surpassing even regulatory compliance, because it links directly to revenue. And the stakes are only
Remember when electric vehicles were a new thing? Just a few years ago, everywhere we turned there were opinions, white papers, and articles espousing the wonders of electric vehicles, and an equal chorus of voices warning of the dangers and challenges of electric vehicles. Would they blow up half of
Maybe you’ve heard of text analytics (or natural language processing) as a way to analyze consumer sentiment. Businesses often use these techniques to analyze customer complaints or comments on social media, to identify when a response is needed. But text analytics has far more to offer than examining posts on