SAS Voices
News and views from the people who make SAS a great place to work
Last month I attended the Predictive Analytics World conference in Washington DC. It attracted more attendees from last year with broad representation from multiple industries. The conference was kicked off by Eric Siegel’s keynote focusing on Five ways predictive analytics cuts enterprise risk. The gist of his presentation was to
Harvard Business Review Analytic Services have recently published an interesting report – The New Conversation: Taking Social Media from Talk to Action. Get it free here. Of the 2,100 organizations surveyed 75% said they didn’t know where their most valuable customers were talking about them. Two thirds of them are
Though this is a busy time of year for SAS’ Education Division with the second A2010 Analytics Conference in Copenhagen and the thirteenth M2010 Data Mining Conference both just recently completed, I had the opportunity to catch up with Bob Lucas, PhD, who oversees statistical training at SAS. Anne: Bob,
Customer segmentation is a very basic component of most modern marketing strategies. The process involves dividing a customer base into groups of individuals who are similar in specific ways that matter in the context of your marketing programs. You can use segmentation to target groups effectively and allocate marketing resources
In a classic Saturday Night Live skit back in the 70s, Dan Aykroyd portrays a man promoting his book about being mauled by a bear. Aykroyd says, “I want to emphasize – Never feed a marshmallow to a grizzly bear like this” He places a marshmallow partly in his mouth
This is the second in my two-post interview series with Gert Laursen and Jesper Thorlund, authors of the book, Business Analytics for Managers: Taking Business Intelligence Beyond Reporting. Part one covered data visualization and the cross-functional purpose of business analytics. Here, we talk about analytic talent, measuring innovation and educating