Jonathan currently leads a team of marketers focused on message and global direction for SAS' solutions in the areas of Customer Intelligence, Performance Management and the SMB market. He is fascinated with understanding the future and how behavior, culture and communication influence strategic outcomes. Jonathan is the author of “Radical Action for Radical Times: Expert Advice for Creating Business Opportunity in Good or Bad Economic Times”
It never ceases to amaze me how and where Business Analytics can add value. While researching for this week’s post, I came across a story that used the title of this post as a sub heading (OMG, I LUV SCHL!). According to Timothy Darley, Superintendent Granville Country Schools “Our graduation
Interesting article in this quarters sascom magazine by Jeff Ma – the guy behind “bringing down the house” and the movie “21”. After explaining how he felt the power of analytics and statistics was not unlike believing in God, he shared 2 stories where that faith was put to the
Harvard Business Review Analytic Services have recently published an interesting report – The New Conversation: Taking Social Media from Talk to Action. Get it free here. Of the 2,100 organizations surveyed 75% said they didn’t know where their most valuable customers were talking about them. Two thirds of them are
Very interesting article on “The challenge of change” in the 3Q 2010 issue of sascom magazine. Renee Nocker, the director who leads the business analytics effort at CPG giant Kimberley-Clark Corp., shares her insights on value realization. Contrary to popular belief, technology is only one element of transformation. Surrounding the
Improving campaign close rates is just one of many benefits quoted by Verizon in this quarter’s sascom magazine. But a 250 percent improvement is pretty significant. • How did they do it? • What were the other benefits? • How will they continue to deliver improvement over time? The short
~ Contributed by John Bastone ~ I read a fascinating piece in this week’s Wired, titled how "Marketers Rig the Social Media Machine.” A cottage industry has been born, catering to the needs of Marketers that are willing to pay for large numbers of followers within a social media property
Earlier this week UK chancellor George Osborne announced his first budget as “tough but fair”. His action on debt echoed austerity measures being taken across other parts of the world. As I write this blog, President Obama and the G20 are assembling in Toronto. Opinions are mixed with Europe pushing
Over 80 banks in America have been closed down this year and others have announced higher trading losses amidst increased regulatory scrutiny. Finland was the first country to announce a double dip recession. Northern Rock cut 650 jobs as part of their restructuring efforts. We’re obviously not out of the
We’ve all heard the notion that it costs more to acquire a customer than to retain one. There are few that can beat the communications industry where it can cost up to 15 times more to acquire a customer. Last week I read countless stories about the latest and greatest
