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Jonathan Hornby
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Jonathan currently leads a team of marketers focused on message and global direction for SAS' solutions in the areas of Customer Intelligence, Performance Management and the SMB market. He is fascinated with understanding the future and how behavior, culture and communication influence strategic outcomes. Jonathan is the author of “Radical Action for Radical Times: Expert Advice for Creating Business Opportunity in Good or Bad Economic Times”

Customer Intelligence
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Conversational marketing

Conversations are dynamic and free flowing.  One idea begets another.  As people interact and knowledge is shared, perspectives can change … and with them, expectations. Charlene Li, founder of Altimeter Group a leading research-based advisory firm with a focus on disruptive technologies, and the author of the New York Times

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OMG, I LV SCHL!

It never ceases to amaze me how and where Business Analytics can add value. While researching for this week’s post, I came across a story that used the title of this post as a sub heading (OMG, I LUV SCHL!). According to Timothy Darley, Superintendent Granville Country Schools “Our graduation

Analytics
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Top 2 commandments of analytics

Interesting article in this quarters sascom magazine by Jeff Ma – the guy behind “bringing down the house” and the movie “21”. After explaining how he felt the power of analytics and statistics was not unlike believing in God, he shared 2 stories where that faith was put to the

Customer Intelligence
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Social Media - from talk to action

Harvard Business Review Analytic Services have recently published an interesting report – The New Conversation: Taking Social Media from Talk to Action. Get it free here. Of the 2,100 organizations surveyed 75% said they didn’t know where their most valuable customers were talking about them. Two thirds of them are

Analytics
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3 steps to value realization

Very interesting article on “The challenge of change” in the 3Q 2010 issue of sascom magazine. Renee Nocker, the director who leads the business analytics effort at CPG giant Kimberley-Clark Corp., shares her insights on value realization. Contrary to popular belief, technology is only one element of transformation. Surrounding the

Risk Management
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Smarter Government

Earlier this week UK chancellor George Osborne announced his first budget as “tough but fair”. His action on debt echoed austerity measures being taken across other parts of the world. As I write this blog, President Obama and the G20 are assembling in Toronto. Opinions are mixed with Europe pushing

Risk Management
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New approaches in Risk Management

Over 80 banks in America have been closed down this year and others have announced higher trading losses amidst increased regulatory scrutiny. Finland was the first country to announce a double dip recession. Northern Rock cut 650 jobs as part of their restructuring efforts. We’re obviously not out of the

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Retention and Growth

We’ve all heard the notion that it costs more to acquire a customer than to retain one. There are few that can beat the communications industry where it can cost up to 15 times more to acquire a customer. Last week I read countless stories about the latest and greatest