SAS Voices

News and views from the people who make SAS a great place to work
Analytics
Leo Sadovy 0
4 ways to apply analytics to innovation

It is a generally accepted maxim in business that you can’t cost-cut your way to success.  Growth requires attention to the top line, which in turn is largely driven by innovation.  Applying analytics to improving innovation suffers from the same lack of direction as does Analytics for strategy, but with

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