At SAS, our marketing and R&D divisions work together with customers to develop software products. Droves of our developers attend SAS users group conferences to talk to customers, demo new technologies and get user feedback. We have three customer advisory boards who tell us how they’re using SAS products, what they’ll need next, and what they think of our product road maps.
Our CEO Jim Goodnight is active with customer visits and still rolls up his sleeves to develop software. We give annual awards for user feedback, and to customers who are doing amazing things with SAS software.
Yep - we’re close to customers, and one of our specialties is helping you get closer to yours. Check out the latest issue of sascom magazine (html or digital version) to find out how we’re helping Expedia increase customer lifetime value and Danske Bank weed out high-risk customers.