SAS Voices
News and views from the people who make SAS a great place to work
Iowa’s Pleasant Valley School District faced a challenge familiar to many educators: mountains of student data, but limited insight into what it all meant. Ranked in the top 15% of districts statewide, Pleasant Valley knew it was succeeding – but it wanted to understand exactly why and how to do
Leading brands like Macy’s prioritize creating meaningful, personalized customer experiences driven by data and thoughtfully orchestrated marketing decisions. Macy’s focus centers on customer obsession, which fuels its drive for customer loyalty and sustainable growth. Marketing analytics and AI serve as the foundation for a successful marketing decisioning journey underpinned by
Leaders are increasingly preparing their organizations for the latest AI technology. The problem? They aren’t ready and struggle to implement and show ROI. Despite widespread recognition of AI’s potential, a critical trust gap has emerged in the enterprise landscape. A report by the Boston Consulting Group (BCG) reveals that 74%