SAS Voices

News and views from the people who make SAS a great place to work
Analytics
Waynette Tubbs 0
Chasing analytic talent

Companies like Amazon, Netflix, Zappos and Pandora have changed what consumers expect from a brand – they want brands to “know” what they want before they ask for it. To provide those kinds of personalized products and services, brands have to collect and analyze huge quantities of customer and industry

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