SAS Voices
News and views from the people who make SAS a great place to work
AI has been largely reactive for years: following human commands, assisting with tasks and providing insights based on predefined rules. But 2025 is shaping up to be the year of agentic AI, where AI agents exist to not just respond to human input but act independently. In the movie I, Robot, there's

As AI agents gain autonomy, who governs their actions? How do we ensure they align with human values, ethical standards, and legal frameworks? The urgency of governance for AI agents AI is no longer just a tool – it is becoming an actor in decision-making processes. From AI research assistants

AI agents are the tech trend of the moment. It is promising to reshape industries, streamline operations, enhance customer experiences and drive smarter decision-making in ways we couldn’t have imagined just a few years ago. As businesses, leaders, and innovators, it’s vital to understand how these systems actually function, not

Where were you when the global banking crisis of 2008 hit? I was in banking – marketing, to be specific – and I supported our mortgage department. I vividly recall our bank’s chief risk officer repeatedly refusing to enter the adjustable-rate mortgage subprime lending business. Many banks were eating our

AI is reshaping insurance – from streamlining underwriting and fraud detection to fighting climate risk.

In today's digital age, marketing technology (MarTech) plays a crucial role in how businesses engage with their customers. However, the success of truly contextual customer engagement hinges on one fundamental principle: trust. Building and maintaining customer trust is essential for long-term business success, as it fosters loyalty and contributes to