SAS Voices

News and views from the people who make SAS a great place to work
Analytics
Ken King 0
Don’t take my word for it: analytics is hot

Analytics is the hot new buzzword at the TeleManagement Forum (TMForum). Because I am the Communications Industry Marketing Manager for SAS, you would expect me to return from last week’s TMForum Management World conference with tales about the importance of analytics in the telecommunications industry. But I'm not the only

Customer Intelligence
Jonathan Hornby 1
Social Media - from talk to action

Harvard Business Review Analytic Services have recently published an interesting report – The New Conversation: Taking Social Media from Talk to Action. Get it free here. Of the 2,100 organizations surveyed 75% said they didn’t know where their most valuable customers were talking about them. Two thirds of them are

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