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From sparking innovation to reducing operational inefficiencies, top organizational priorities in the modern era depend on one thing: data. Because of its ability to uncover blind spots and power decision-making, data helps organizations identify growth areas and progress toward their strategic goals. The catch? Turning raw numbers into useful, valuable
If you're a marketer, you've likely heard the words "customer experience" tossed about for years. All the buzz is for a good reason: Positive customer experience (CX) increases profitability and improves employee engagement. But amid the spotlight on CX, many marketers are missing a key strategic element necessary to make