SAS Voices
News and views from the people who make SAS a great place to work
Machine learning is taking a significant role in many big data initiatives today. Large retailers and consumer packaged goods (CPG) companies are using machine learning combined with predictive analytics to help them enhance consumer engagement and create more accurate demand forecasts as they expand into new sales channels like the
Are you happy with the ROI on your analytics investments? Recently we’ve seen an upswing in organisations investing in analytical platform capabilities. One can assume the goal of these investments is to turn transactional data into a strategic asset. However, analytics alone will not do it. Unless your organisation is
Real world data collected in a functioning health care setting instead of a controlled clinical environment can provide opportunities for new and deeper insights across life science and health care organizations. However, managing, analyzing and extracting actionable information from the varied available sources can present unique challenges. The sheer size of these
Energy suppliers are fighting for prime position in the domestic energy supply market. Disillusioned customers, increased competition due to a flood of new entrants and tighter regulations are forcing suppliers to reassess their business models. According to UK regulator Ofgem, there were 3.8 million account switches in the first six
While men still outnumber women in the analytics field, there are plenty of opportunities available for women. At a recent Chief Data and Analytics forum, I was encouraged to see a well-balanced number of senior executives presenting about the business of analytics. Speakers included 12 women and 14 men, which indicates a
With today’s customers able to access rich sources of product and service information – especially pricing data – when they are mobile, retailers are being forced to innovate in the way they capture consumers’ attention. Unfortunately, attention spans are rapidly decreasing to just the few seconds that a user spends