SAS Voices
News and views from the people who make SAS a great place to work
AI is reshaping how work gets done across industries. In marketing, the real challenge is turning a multitude of ideas into a final campaign. A typical campaign often starts with a strategy meeting, followed by sessions with data teams and creative reviews. Stakeholders weigh in at different stages, sometimes with
Is the roof over your head about to cave in? Did you just change jobs, get married or start planning for retirement? In situations like these, most people think about their insurance. Life changes are a great time to evaluate insurance coverage (for customers and insurance companies alike), but waiting
Editor’s note: This post was co-authored by Diana Rothfuss. For the past few years, banks have focused on proving that AI can deliver business value. Across financial services, organizations have launched pilots, explored generative AI use cases and tested how AI can improve everything from customer engagement and fraud detection