SAS Voices
News and views from the people who make SAS a great place to work
A bank deploys a new AI-powered credit decisioning model. The technology works. The model performs well. The business team is ready to move forward. Then the questions begin. Can we explain the recommendation? What data was used? Who approved the model? How do we monitor performance over time? What happens
Rules-based decisioning engines (also known as enterprise decisioning applications) have long been a mainstay for marketers. These applications automate marketing actions using predefined business rules. When the decision is executed as part of a marketing campaign, specific conditions defined in the rules will trigger actions without requiring manual segmentation or
As SAS celebrates its 50th anniversary, one question naturally follows: What comes next? Few groups have a better vantage point than the partners who work alongside SAS every day. They help organizations apply analytics and AI across industries, giving them a front row seat to the challenges customers are trying