SAS Voices
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AI can analyze data, automate tasks and accelerate decisions. But as organizations adopt AI more broadly, one question continues to surface: What role do humans play? During the opening session at SAS Innovate 2026, SAS CTO Bryan Harris put that tension plainly when he asked, “Will people matter?” He described a growing
A bank deploys a new AI-powered credit decisioning model. The technology works. The model performs well. The business team is ready to move forward. Then the questions begin. Can we explain the recommendation? What data was used? Who approved the model? How do we monitor performance over time? What happens
Rules-based decisioning engines (also known as enterprise decisioning applications) have long been a mainstay for marketers. These applications automate marketing actions using predefined business rules. When the decision is executed as part of a marketing campaign, specific conditions defined in the rules will trigger actions without requiring manual segmentation or