SAS Voices
News and views from the people who make SAS a great place to work
For years, health care leaders have agreed on the promise of value-based care. Align incentives. Improve outcomes. Reduce unnecessary utilization. Create a better experience for patients and providers. But in the U.S. commercial health care market, agreement on the promise has not always produced agreement on the proof. Health plans,
Decisioning is now core to how marketers compete. Nine out of 10 marketers have seen increased ROI through personalization strategies and consumers are 80% more likely to purchase from companies offering tailored experiences, according to DemandSage research. And the market is voting with its budget. According to Grand View Research,
Organizations getting real value from AI are not simply investing more. They’re building stronger foundations across strategy, data, governance, adoption and measurement. Here’s what successful AI leaders do differently. Most SMBs are investing in AI, running pilots and experimenting with new use cases. Yet only 9% have fully embedded AI