SAS Voices
News and views from the people who make SAS a great place to work
AI is evolving quickly, but where is it headed next? At SAS Innovate 2026, we asked customers, partners and industry leaders a simple question: What do you think the future of AI looks like? Their answers touched on everything from agentic AI and trustworthy AI to the role of human
The consumerization of health care is no longer a future-state concept. It is here, and it is reshaping expectations faster than many organizations are prepared to meet. Patients today are not just recipients of care. They are consumers comparing experiences across industries. They expect the same level of personalization, convenience
There is no question that AI in marketing is here to stay. According to DemandSage, “56% of brands now actively use AI to tailor every customer interaction (content, recommendations and support), while 96% of companies report AI has significantly improved their personalization ROI.” And it does pay off: DemandSage research