SAS Voices
News and views from the people who make SAS a great place to work
Customer engagement is entering a new era that’s evolving very quickly. And it’s not defined by more messages or channels – it centers on intelligence, autonomy and trust. As organizations rethink how they connect with customers, a new model is emerging: engagement that predicts, learns and acts with purpose. In
AI can analyze data, automate tasks and accelerate decisions. But as organizations adopt AI more broadly, one question continues to surface: What role do humans play? During the opening session at SAS Innovate 2026, SAS CTO Bryan Harris put that tension plainly when he asked, “Will people matter?” He described a growing
A bank deploys a new AI-powered credit decisioning model. The technology works. The model performs well. The business team is ready to move forward. Then the questions begin. Can we explain the recommendation? What data was used? Who approved the model? How do we monitor performance over time? What happens