SAS Voices
News and views from the people who make SAS a great place to work
The consumerization of health care is no longer a future-state concept. It is here, and it is reshaping expectations faster than many organizations are prepared to meet. Patients today are not just recipients of care. They are consumers comparing experiences across industries. They expect the same level of personalization, convenience
There is no question that AI in marketing is here to stay. According to DemandSage, “56% of brands now actively use AI to tailor every customer interaction (content, recommendations and support), while 96% of companies report AI has significantly improved their personalization ROI.” And it does pay off: DemandSage research
AI gets the spotlight. Data does the work. Across industries, organizations are racing to adopt large language models (LLMs), build AI assistants and explore autonomous agents. This ambition is understandable. AI promises faster decisions, new efficiencies and entirely new ways of working. But amid the excitement, many leaders are overlooking