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January 28th was international Data Protection Day and, it (nearly) seems like the week after that, the tougher EU regulation will go into effect. At least that’s the impression you can get when you talk to data protection experts or catch sight of their efforts to cope with the EU’s
At a recent customer meeting, the top manager predicted that in the coming months, the most important IT projects will be the "small speed boats". He is the CIO of one of the five largest insurers in Germany, and he was talking about agile projects with agile teams. The prerequisite
Marketing is changing. But then, it needed to. Customers are no longer satisfied with bog-standard treatment, and companies are trying, at least to some extent, to react to this. For most of them, however, much more work is needed. Customer-centricity is the stated goal of most marketers, to handle the