Hidden Insights
Experience the possibilities with Business Analytics
Marketing is changing. But then, it needed to. Customers are no longer satisfied with bog-standard treatment, and companies are trying, at least to some extent, to react to this. For most of them, however, much more work is needed. Customer-centricity is the stated goal of most marketers, to handle the
We like to think about risk management as a specialist domain. Indeed, at SAS, we have a dedicated team that works with risk officers to exploit analytics for risk mitigation. But from my vantage across analytics platforms, analytics to support risk management has seen fascinating changes. The way that we think
“Here comes Chicago. 17 seconds, 17 seconds from Game 7 or from Championship number 6. Jordan open. Chicago with the lead”. These words from a TV commentary describe Michael Jordan 's crucial shot in game 6 of the NBA Finals 1997/98 between the Chicago Bulls and Utah Jazz, which probably