Hidden Insights
Experience the possibilities with Business Analytics
For the third installment of this series I visited Marlies van Sonsbeek (CEO) and Andrew Hagens (Chief Innovation Officer) of Finaps in their beautiful office in the south of Amsterdam. Company Overview Finaps is a young innovative company founded at the end of 2010 by two former ABN-Amro colleagues. Not
If you have ever been to the tropics, you will know that when it rains, it really rains. Bucketloads of water can fall in a very short period of time. But in an equally short period of time, all the water (usually) simply drains away, thanks to advanced civil engineering.
For anyone engaged in analytical marketing, creating a 360-degree single customer view (SCV) is nudging the top of your ‘to do’ list. Why shouldn’t it be? Knowing a lot about your customers can never be a bad thing, surely? But is a holistic view really necessary? Before we go there,