Hidden Insights
Experience the possibilities with Business Analytics
Marketing has changed tremendously in the last few years, both organizationally, as a function, and the types of activity involved. Peter Hinssen, in The Network Always Wins, suggested that marketing is now a matter of influencing the network of information that has the customer at its heart. This means, in
Hackathons - short-term programming events using data, APIs and analytics to solve real-world problems are great for team-building, recruitment, networking and experimenting. But there is a growing sense that they are also contributing to banking innovation. Here are my observations on the subject. Hackathons are a relatively cheap way to
Improving customer experience and reducing costs to serve at the same time sound contradictory objectives. Surely improving customer experience requires a larger investment in it? Yet in some instances, I believe it is possible to achieve both at the same time. Last year I wrote a couple of blog posts