Hidden Insights
Experience the possibilities with Business Analytics
"OH, East is East, and West is West, and never the twain shall meet" When Rudyard Kipling published his famous “The Ballad of East and West” in 1889 , he probably wasn’t thinking of the Marketing and the Network departments of a telecom operator. Yet this telco twain, too, hardly meets. Locked
At the World Pharma Pricing and Market Access conference in London next month, I will deliver a presentation titled, “Next Generation Launch Sequencing.” But, what does that really mean? It’s much more than marketing hype, and in my talk, I will explore in detail the three factors that define a
Company vision and mission statements relating to customers often tend to be similar. They use the same phrases, and the meaning boils down to: “We want to put the customer at the center and offer him a positive customer experience.” Excellent! But. This 1) is nothing new and 2) sounds