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The use of antibiotics is growing rapidly. Excessive or inappropriate prescriptions of antibiotics and lack of follow-up on treatments results in antimicrobial resistance. The antimicrobials become resistant, and therefore they do not act on antibiotics as expected. This makes treatment ineffective, and already now 20-50 percent of all antibiotic prescriptions
When I talk about marketing with my customers and at events, I discuss how analytics, including using artificial intelligence ( AI ) and machine learning, can drive improved customer experience. I often say that without analytics, marketing departments might as well just go home. Technology, data and insights In today’s
You may never have heard of it, but the small, West Yorkshire town of Hebden Bridge is the UK’s best place to live. Whenever a value judgement like this is made it’s easy to dismiss it as subjective. Surely the UK’s ‘best’ place is down to preference and will be