Today’s customers are online 24/7 and expect personalized experiences in all interactions regardless of the channel they use to communicate with your brand. You, as an organization, have to create satisfying customer experiences by delivering the next best action based on the customer’s priorities. The question is: why is data
The traditional relationship between analytics and creativity might best be described as a state of ‘creative tension’, or perhaps, to put it more crudely, analytics getting in the way of creativity. Steven Hofmans argues that Mad Men need to become Math Men, and this is a journey that is still unfolding.