Hidden Insights
Experience the possibilities with Business Analytics
Today’s customers are online 24/7 and expect personalized experiences in all interactions regardless of the channel they use to communicate with your brand. You, as an organization, have to create satisfying customer experiences by delivering the next best action based on the customer’s priorities. The question is: why is data
Lately, the media has again been focusing on the debate about how we can do more for society's vulnerable groups, including children. This is an important debate and an area that we at SAS already have much experience with: when you apply analytics to the right data, something important happens.
More than three-quarters of companies are still unable to integrate customer insights in real time. In practical terms, this means that their customer experience is likely to be less than ideal – and that is likely to cost these companies money. The cost of poor customer experience Figures from Gartner