Hidden Insights
Experience the possibilities with Business Analytics
Model risk management (MRM) is not a new topic; financial institutions have been relying on models to support their decision making for decades. Recently, however, the MRM discipline has become more formalised and rigorous. Regulatory activities, such as the recent European Banking Authority's (EBA) Targeted Review of Internal Models, require
What does it take to get customer experience right? We can probably all agree that it starts with data, and that means good data. Data holds clues about what your customers want, how they feel, how they like to engage with your brand, how often they want to be in
In my last blog post, I discussed the features of a customer intelligence solution that enable it to support more coherent marketing. In this post, I consider how customer intelligence can be used to support marketing, from conscious management and monitoring of strategic goals to planning and managing the experience