Author

Max Ardigò
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I'm an experienced UX and interactive marketing consultant, member of the Customer Intelligence solutions team @SAS. I support partners and customers to define, design and implement systems of engagement that uplift omnichannel results via CRM, customer analytics, marketing and commerce soutions. Having worked both as entrepreneur in A+P and for Sudler & Hennessey, JWT, Ogilvy, McCann Interactive, IBM Interactive and Doing, my professional roadmap combines years of creative direction, user experience, organization and enterprise technologies. Industries served: banking, insurance, retail, distribution, technology, consumer goods, pharma, education, telco & media, advertising.

Analytics | Customer Intelligence | Internet of Things | Machine Learning
Max Ardigò 0
Machine learning to (re)learn about the consumer's genome

An interview with Gaetano Giannetto, CEO of Epipoli/Groupalia Transparency and quality of algorithms will form the basis of a new alliance and a new balance between companies and their customers. “Data intelligence becomes a competitive advantage only if you’re able to use it,” according to Gaetano Giannetto, CEO of Epipoli,