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In what Forrester describes as “the age of the customer,” customer experience has become the decisive differentiator between brands. Consumers want fast, easy access to information and personalised experiences unique to them. Knowing your customers’ preferences, habits and behaviours needs to be a top priority for every company. However, a
Os dados são o novo ouro da economia. O combustível que leva as empresas ao sucesso. Estas afirmações (ou parecidas) já foram referidas por diversos especialistas. Mas há algo muito importante a ter em conta. É completamente diferente recolher dados para ter conhecimento, de ter uma estratégia orientada a dados,
Every day, billions* are spent on equipment and services to run operations, maintain asset life cycle and develop new business. Procurement is big business, and that makes it an attractive target for criminals. PwC estimates that almost 30% of organisations have been hit by procurement fraud in the last year.