Hidden Insights
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Developments in artificial intelligence (AI) are expected to change the world of work across the board. We have already witnessed the impact on marketing communication endeavours and strategies. The ripples spreading across the water include ethical issues and questions of accountability. I caught up with Anabel Gutiérrez, Senior Lecturer in
In my previous post, I talked about why analytics was fast becoming essential for government. In particular there is rising demand for improved customer experience and increasing pressure from taxpayers to improve cost effectiveness and value for money. With increasing recognition that good customer service is not impossible, government agencies
Despite all the hype about the arrival of chief data officers (CDOs), it seems that many companies are still finding it hard to get value from data; investing in big data is easy, but using it is hard. These are my key takeaways from a two-day event on chief data