Hidden Insights
Experience the possibilities with Business Analytics
The line that inspired this blog’s title is perhaps one of the most famous in world literature. But the entire speech of Hamlet by William Shakespeare is something that reflects the thought many involved in customer data platforms (CPDs) face daily: What is the right decision? This blog around the question
“There are known knowns … There are known unknowns … There are also unknown unknowns” This statement by Donald Rumsfeld is famous from the world of politics. But the phrase “unknown unknowns” was actually coined by a NASA data scientist to describe the huge possibilities presented to us by big data
Over the last few years, a quiet and gradual, but nonetheless important, evolution has been taking place. There has been a move from traditional business intelligence or analytics software towards the use of open platforms that underpin analytics activity, and can integrate customers’ own solutions, reducing reliance on proprietary software.