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The epoch of artificial intelligence and real-time decision engines is not the first time that historical and actual behaviour of customers has been tracked and analysed. The practice of making decisions based on these findings and applying them in real time to customer interactions was already going on in the
If we look at digitisation projects among insurance companies, the majority are essentially process improvements and cost savings. Processes and costs. These are not exactly “modern” terms. They are more or less precisely the opposite of the usual buzzwords and statements about digitisation and innovation. Does that make them boring
AI is everywhere these days, whether in reality or just as a hyped-up label for some simple rules based decisioning, and this has led to some interesting problems. The first of these is mistrust, as noted by the incoming president of the British Science Association, Professor Jim Al-Khalili: “There's a