Hidden Insights
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As analíticas vão ser imprescindíveis no futuro. Está é a opinião generalizada da maioria dos gestores. No entanto um estudo levado a cabo pelo SAS sobre Plataforma Analítica - “Here and Now: the need for an analytics platform”, revelou que apenas 35% está efectivamente com projectos de implementação ao nível
A recent survey by Forbes found that 73 percent of organisations are already piloting, experimenting or planning to deploy artificial intelligence (AI) algorithms. AI is driving a transformation across industries. In banking, for example, natural language processing is being used to explore sources of unstructured data such as customer comments,
The epoch of artificial intelligence and real-time decision engines is not the first time that historical and actual behaviour of customers has been tracked and analysed. The practice of making decisions based on these findings and applying them in real time to customer interactions was already going on in the