SAS Voices
News and views from the people who make SAS a great place to work
Customer analytics is becoming imperative for organizations that desire to create and provide personalized and satisfying customer experiences. To understand and anticipate customer needs, preferences and behaviors in a fast-moving marketplace, organizations must make sense of unstructured data, apply industry-specific data and analytics techniques, and optimize every customer-level decision and
In modern business, innovation is not just a competitive advantage – it’s essential. Our Resiliency Rules study found that innovation is one of the five key elements needed for businesses in the modern landscape. But how do you drive innovation? By listening to your customers. At SAS, innovation is
Social benefits are crucial government services, especially during downturns, helping families navigate uncertainty and survive. Today, citizens interact with government services online, from applying for benefits to making appointments. This was particularly beneficial during the COVID-19 pandemic, allowing services to remain accessible while maintaining social distance. However, going digital also