SAS Voices
News and views from the people who make SAS a great place to work
Banking risk management: What does history teach us?
Where were you when the global banking crisis of 2008 hit? I was in banking – marketing, to be specific – and I supported our mortgage department. I vividly recall our bank’s chief risk officer repeatedly refusing to enter the adjustable-rate mortgage subprime lending business. Many banks were eating our
4 ways AI is transforming the insurance industry
Building customer trust: Balancing privacy and personalization
In today's digital age, marketing technology (MarTech) plays a crucial role in how businesses engage with their customers. However, the success of truly contextual customer engagement hinges on one fundamental principle: trust. Building and maintaining customer trust is essential for long-term business success, as it fosters loyalty and contributes to