SAS Voices
News and views from the people who make SAS a great place to work
In the word of digital marketing, one of the more controversial moves I’ve seen recently was from U.K. car insurer Admiral. The company recently announced that it would begin offering car insurance discounts to less risky customers based on voluntarily provided social media data. The insurer would analyze Facebook likes

A number of posts on SAS Voices have touched upon the theme of modernization. This is certainly a hot topic with our customers as many of them continue to be interested in taking advantage of the evolving software landscape. The thing is, modernization can be hard. I should know, I’ve been

Omnichannel shoppers have been disrupting retailers for years, and its likely to top the industry’s agenda of challenges for years to come. But optimization, an omnichannel analytics technology, can help harness the positives of omnichannel retailing and minimize showrooming. Consider this everyday retail dilemma: E-commerce sales are growing, but in-store

I've long been fascinated by both science and the natural world around us, inspired by the amazing Sir David Attenborough with his ever-engaging documentaries and boundless enthusiasm for nature, and also by the late, great Carl Sagan and his ground-breaking documentary series, COSMOS. The relationships between the creatures, plants and

Much of my recent work has been along the theme of modernization. Analytics is not new for many of our customers, but standing still in this market is akin to falling behind. In order to continue to innovative and remain competitive, organizations need to be prepared to embrace new technologies

It’s no secret that the US energy landscape has undergone massive changes in recent years: the emergence of cost-effective renewables, the natural gas revolution, the wide-scale penetration of intelligence across energy delivery networks, and soon a new resident at 1600 Pennsylvania Avenue. All of these changes are impacting different pockets of