SAS Voices
News and views from the people who make SAS a great place to work
Today’s consumers don’t want to be talked to; they want to have a conversation. They want to be marketed to as individuals, not as faceless members of the masses. Consumer packaged goods (CPG) organizations, in particular, recognize the value of these conversations. This dialogue – via loyalty programs, promotions, social
The relationship between trust and accountability is taking center stage in the global conversations around AI. Accountability and trust are two sides of the same coin. In a relationship – whether romantic, platonic or business, we trust each other to be honest and considerate. Trust is fueled by actions that showcase
Much of the discussion around how to manage the advanced forms of artificial intelligence—machine learning, generative AI, large language models—deals with them only as technologies. This is a mistake. Like any employee, AI must be onboarded to learn "how we do things around here." Advanced forms of AI have characteristics