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In 1977, George Lucas released the first film in what would become the epic Stars Wars series. Back then, who could have predicted that this film would spawn the huge cultural phenomenon that is Star Wars? Films, congresses, spin-offs, toys: the list goes on, and over 40 years this year.
As the internet grew in popularity, the marketing industry was quick to see that it had become an important channel for reaching out to potential customers. Websites increasingly began to host ads that were often unconnected with the site content. Advertising content became more widespread and unfortunately, also often obtrusive.
The development and use of self-service analytics has brought with it a new role in many organisations: the citizen data scientist. But is this genuinely a new role, or is it just a new name for a business analyst? Is this a definition thing? Business analysis is broadly defined as