Hidden Insights
Experience the possibilities with Business Analytics
For anyone engaged in analytical marketing, creating a 360-degree single customer view (SCV) is nudging the top of your ‘to do’ list. Why shouldn’t it be? Knowing a lot about your customers can never be a bad thing, surely? But is a holistic view really necessary? Before we go there,
In recent years, widespread use of sophisticated mathematical, statistical and deterministic models has allowed financial institutions to make strategic decisions with a new level of knowledge. At the same time, these models have led them towards additional needs: quantifying, measuring and managing model risk. On top of that, regulators have
In a previous blog, I wrote about the principle of “Progress, not perfection”, something I very much believe in and try to practice. This time I want to emphasize another principle which I believe can also be very powerful in business: “Disagree and Commit”. Credits to SAS leader Bob Messier