Hidden Insights
Experience the possibilities with Business Analytics
The banking industry is changing, and this seems to be having a particular effect in the marketing area. I caught up with Anja Stolz, CMO at Commerzbank in Frankfurt, to talk about how she sees her role, and the importance of customer experience as a marketing tool. What are your
If you are asked to give an example of using mathematics in everyday life, most people will immediately think of dividing the bill in a restaurant, or possibly calculating percentages. For most of us, this kind of maths will not be a problem, but somehow the whole idea of maths
A restaurant cannot survive without customers. It does not matter how cutting-edge or delicious its food, or how many Michelin stars it has earned. The equation is simple: If it has no diners, there will be no income, and the restaurant will go out of business. This insight could be