Ioannis Stavridis
Sr Manager Global Practice Customer Intelligence at SAS

Global Practice Customer Intelligence, Ioannis holds a Master of Software Engineering and Economics degree and has a longer than 15-year track record in the area of successful analytical CRM, Customer Intelligence and BI implementation projects. Before he joined SAS he worked for several consulting companies in a managerial position and acted as trusted advisor in several companies. Additionally his experience includes project management in Customer Intelligence, Business Intelligence and CRM projects in many of Europe’s largest international retail, telecommunication and broadcasts, banks, utilities, automotive and companies. His main focus areas are Omni-Channel and Contextual Marketing Management solutions, business case and business value development and Customer Intelligence process improvements. Throughout his career he worked in both national and international companies and gained international experience through working with multi-cultural project teams.  His experience of having been a program manager, a business advisor, and a implementation consultant helps Ioannis to act as a trusted advisor for clients as well as helping them to operationalize their Digital strategy.

Analytics | Customer Intelligence
Ioannis Stavridis 0
Kundennähe, Spezialisierung und Wandel: Warum beim Marketing von Banken vor allem das Nutzererlebnis zählt

Das Banking verändert sich zunehmend. Das gilt ganz besonders für das Marketing. Anja Stolz, CMO bei der Commerzbank in Frankfurt, gibt im Interview einen Einblick in die Rolle des CMO bei diesem Transformationsprozess. Außerdem erklärt sie, wie wichtig die Customer Experience inzwischen als Marketing-Tool ist. Frau Stolz, welche Trends werden