Hidden Insights
Experience the possibilities with Business Analytics
Números recordes para aquele é o maior evento de advanced analytics em Portugal: 1.400 inscritos no SAS Fórum Portugal 2018. Durante um dia especialistas debateram tendências, partilharam experiências e fizeram antevisões do futuro. Com a convicção de que as analíticas vieram para ficar. Estarão em todo o lado, todos terão
‘Customer service’ probably isn’t the first phrase that anyone associates with government or public services. Indeed, we are almost certainly more used to thinking of public services as the complete opposite of customer-focused. That, however, needs to change.
Marketing attribution is a way of understanding the impact of different channels and touch points on customer decisions and spending. It allows businesses to allocate responsibility for sales (and therefore income) to particular channels or campaigns, and see which are most effective in driving sales and profits, and which give