Hidden Insights
Experience the possibilities with Business Analytics
39 presenters, 39 presentations, 300 minutes of sharing knowledge and experience and 200 minutes of entertainment for over 800 attendees from business, government and academic circles.
Analysing data collected from customers allows companies to build a better understanding of customer behaviour. This enables businesses to contact customers in a more intelligent way and provide highly personalised, relevant messages. This sounds simple, but how does it work in practice?
Sports clubs have a lot of data, from a wide range of sources. For the players themselves, there is physical data, about their condition, there is medical information, and there is performance data — e.g. goals scored or saved, time on the pitch. Clubs also have plenty of data about