Hidden Insights
Experience the possibilities with Business Analytics
If you want to get to grips with the topic of customer intelligence, who better to ask than David Cosgrave, who leads the SAS® Customer Intelligence team in South EMEA? Over the last few years, David has written a number of articles, and contributed to several others, on the subject
What is Data Preparation and why does it matter? Data preparation is all the tasks involved in collecting, processing, and cleansing data for use in analytics and business intelligence. It therefore includes accessing, loading, structuring, purging, unifying (joining), adjusting data types, checking fields to see that only valid values are
Does loyalty pay in business? Most of us, if asked, would probably say that it ought to do so. Fairness suggests that there should be an element of “you scratch my back, I’ll scratch yours.” In other words, if I remain your customer, you will look out for my interests;