Hidden Insights
Experience the possibilities with Business Analytics
The Economist magazine takes pride in its ability to provoke deeper thinking. One of its campaigns was to ask people to taste weird-looking foods, such as smoothies made from “ugly” produce that had been rejected by supermarkets. The idea was to stimulate participants to reassess what was important to them.
As Malcolm Gladwell reminded us at the World Business Forum There is a time to innovate and a time to reap success. History, both recent and less recent, is full of examples of great innovations that had to wait years, if not centuries, to become successful. Why was this, though?
So, you want to compete and become a data-driven organisation, like everyone else in your market? Increasingly, organisational use of analytics has moved beyond process improvement, as analytics maturity increases. The most advanced organisations are now using data and analytics to generate new business models, products and services. In practice,